ESSENTIAL DUTIES AND RESPONSIBILITIES/JOB FUNCTIONS
· Develops and implements marketing and outreach strategies to build the Company brand visibility, and to inform local government officials, the Memphis/Shelby County business community, the general public and others about Company activities through written, oral and electronic communication.
· Manages Marketing and Communications staff, including assignments, training, and performance reviews. Makes recommendations to management for staff recognition and reward, or for discipline and termination.
· Creates and maintains relationship with local and national media.
· Responsible for constructing, maintaining and identifying content for the Company web site, social media outlet(s), e-newsletter(s), press releases and all other printed and electronic communications tools. Manages contractors engaged on these projects.
· Monitors Company brand activity on media and social networking sites; provides monthly report to management.
· Instructs Company employees on the use of internet tools and policies.
· Develops talking points for Board members and staff for public presentations, press briefings / interviews, and other uses.
· Participates in the preparation for all Company sponsored events.
· Attends Company-related events as media liaison and to conduct interviews.<