ESSENTIAL DUTIES AND RESPONSIBILITIES/JOB FUNCTIONS

·         Develops and implements marketing and outreach strategies to build the Company brand visibility, and to inform local government officials, the Memphis/Shelby County business community, the general public and others about Company activities through written, oral and electronic communication.

·         Manages Marketing and Communications staff, including assignments, training, and performance reviews. Makes recommendations to management for staff recognition and reward, or for discipline and termination.

·         Creates and maintains relationship with local and national media.

·         Responsible for constructing, maintaining and identifying content for the Company web site, social media outlet(s), e-newsletter(s), press releases and all other printed and electronic communications tools.  Manages contractors engaged on these projects.

·         Monitors Company brand activity on media and social networking sites; provides monthly report to management.

·         Instructs Company employees on the use of internet tools and policies.

·         Develops talking points for Board members and staff for public presentations, press briefings / interviews, and other uses.

·         Participates in the preparation for all Company sponsored events.

·         Attends Company-related events as media liaison and to conduct interviews.<